Pay Per click

All that happens here is an advert (some text with a URL link), often in blocks of two or more, is placed on various other websites that are popular and receive large numbers of visitors. If someone likes your ad text they will click on your link and be redirected to your site and provide they stay for more than ten seconds, you will pay the hosting site some money as thanks.

There are a couple of pints to remember about this: your advert will be related to the subject of the site it is being used on and these sites are generating huge amounts of traffic.

This is a cost effective method because you only pay for the advertising you use so if no-one is redirected to your site, nothing is owed.Of course with traditional advertising which is very costly, there is no guarantee any visitor will even bother looking at your ad, let alone give you any business.

There have been stories about company's competitors carrying out dirty tricks by continually clicking on their link in an effort increase their advertising costs but thankfully that is not something that occurs very often. Pay per click is one of the most targeted types of marketing available which means it is extremely cost effective for businesses that often lose a great deal advertising to those with no interest in their product.

The people visiting the hosting site are already looking for related products or services to those you are offering. This pay per click method is best illustrated with Google's Adwords facility but this is not the only one. All that happens is people will only see your advert if they enter a search phrase or just a single word that you have designated Google to use.