Naming a website after the domain name is very important, since most people who think of a website think of it by name. If your name is also your URL, they will automatically know where to find you and the products that you have to offer. For instance, your business is named Clown Heaven, but somebody else owns the domain name Clown Heaven and your domain name is something like Doxie.com. Your prospective client may want your clown heaven product, but they will be clicking on the clown heaven domain that you don't own. You've lost a potential sale. In fact, you've lost hundreds of potential sales.
In the world of the internet, it is very important to have your domain name reflect your website or business, if you want to make money. The businessperson who makes himself or herself easy to find by consumers, is the one who is going to walk away the most successful. Obscure domain names, no matter how cheap- a $7.99 domain name or otherwise, will not work, if the consumer can't remember them.
If you have an established name, you will probably want to keep it. So some people simply buy the domain and website name from the person who owns it. Many people are in the business of creating website and domain names in the names of famous people. They hold onto these websites until somebody wants to sell the product or use that domain name. Then they sell the names back to the people who want to use them, sometimes for hundreds or thousands of dollars.
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