# Keyword Research and Strategy - If possible undertake a user analysis to determine the specific keywords searched for in relation to your site. This might also provide you with the different variations and the scope of the keywords as well.
* One correctly placed targeted keyword would provide better results than general keywords scattered around the page. Place your target keywords (based on the theme and context of your website) evenly in the content.
* Design and create site navigation depending on your keyword.
* Create compelling copy for your website centered on your keyword research.
* Use tools such as WordTracker and Google Adwords for help with keyword.
# Customer Is Still King - You need to be aware of who your target audience are, no matter what. You have a site ranking #1 on Google, a potential customer visits your site to discover technical mumbo jumbo or text and design that only a search engine spider can comprehend, then what? A killer SEO strategy is pointless if it does not help fulfill your objective of creating business.
* Find out from forums and discussion portals who your target audience is, what they are looking for and how they find it
* Use this information for creating your website design and copy
* This information can also be used as user analysis for keyword research and other SEO techniques
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