Take the example of British Petroleum and Amoco from 2001. They partnered with the National Wildlife Federation in a campaign to promote "greener" ideas. They paid for the partnership, but made no efforts to improve their environmental standards and practices. Those who were misled by the marketing message, failed to look past their offers, and consider what they're saying. Never take anything at face value.
Another great way to see if an eco-friendly campaign is greenwashing is by testing your access to their information. Truly green hosting sites are proud of their efforts and will walk you through every service, feature, and process they offer and how it improves their carbon footprint. Call and ask to have more information about their green services. If they refuse to go into detail about their services, they're probably pulling the green wool over your eyes. When they refuse to answer simple questions about their practices, you need to find another green hosting provider. Choose an honest, dedicated company with a proven track record that is whole-heartedly striving for truly-green practices. They won't try to hide behind the hype. One such company is Rochen Hosting.
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